Veröffentlichungen

Beiträge in referierten Zeitschriften

(VHB Jourqual 3/Handelsblatt 2014/ISI Impact Factor 2015)

  • Nuhn, H., Heidenreich, S. & Wald, A. (forthcoming): Performance outcomes of turnover intentions in temporary organizations: A dyadic study on the effects at the individual, team, and organizational level, European Management Review. (VHB=B/HB=0.4/IF=1.750)
  • Weber, B. & Heidenreich, S. (forthcoming): When and with Whom to Cooperate? Investigating Effects of Cooperation Stage and Type on Innovation Capabilities and Success, Long Range Planning. (VHB=B/HB=0.7/IF=2.936)
  • Futterer, F., Schmidt, J. & Heidenreich, S. (forthcoming): Effectuation or Causation as the Key to Corporate Venture Success? Investigating Effects of Entrepreneurial Behaviors on Business Model Innovation and Venture Performance, Long Range Planning. (VHB=B/HB=0.7/IF=2.936)
  • Schmidt, J. & Heidenreich, S. (forthcoming): Empowering for Effectuation: Examining Organisational Preparedness for Corporate Entrepreneurship (OPCE) as Antecedent of Psychological Empowerment and Entrepreneurial Behaviour, International Journal of Entrepreneurial Venturing. (VHB=B/HB=0.1/IF=-)
  • Schulze, M., Heidenreich, S. & Spieth, P. (forthcoming): The impact of energy management control systems on energy efficiency in the German manufacturing industry, Journal of Industrial Ecology. (VHB=A/HB=0.3/IF= 3.227)
  • Schmidt, J. & Heidenreich, S. (forthcoming): The Role of Human Capital for Entrepreneurial Decision-Making – Investigating Experience, Skills and Knowledge as Antecedents to Effectuation and Causation, International Journal of Entrepreneurial Venturing. (VHB=B/HB=0.1/IF=-)
  • Nuhn, H., Heidenreich, S. & Wald, A. (forthcoming): The role of task-related antecedents for the development of turnover intentions in temporary project teams, The International Journal of Human Resource Management. (VHB=B/HB=0.4/IF=1.262)
  • Heidenreich, S., Spieth, P. & Petschnig, M. (2017): Ready, Steady, Green – Examining the Effectiveness of External Policy Factors to enhance the Adoption of Eco-friendly Innovations, Journal of Product Innovation Management, 34(3), 343-359. (VHB=A/HB=0.5/IF=2.086)
  • Schulze, M. & Heidenreich, S. (2017): Linking energy-related strategic flexibility and energy efficiency – The mediating role of management control systems choice, Journal of Cleaner Production, 140, 1504-1513. (VHB=B/HB=0.3/IF=4.959)
  • Krämer, T., Gouthier, M. & Heidenreich, S. (2017): Proud to Stay or too proud to Stay? How Personal Pride develops, and how it affects Turnover Intentions, Journal of Service Research, 20(2), 152-170. (VHB=A/HB=0.7/IF=2.462)
  • Sommer, L., Heidenreich, S. & Handrich, M. (2017): War for talents – How organizational innovativeness affects employer attractiveness, R&D Management, 47 (2), 299-310. (VHB=B/HB=0.4/IF=1.190)
  • Ludwig, N., Heidenreich, S., Krämer, T. & Gouthier, M. (2017): Customer Delight: Universal Remedy or Double-Edged Sword? Investigating the Bright and Dark Sides of Customer Delight Strategies, Journal of Service Theory and Practice, 27 (1), 22-45. (VHB=C/HB=0.2/IF= 1.286)
  • Weber, B. & Heidenreich, S. (2016): Improving innovation capabilities by cooperation: Examining effects of core network management functions and relational mechanisms in the industrial goods sector, International Journal of Innovation Management,20(07), 1650074. (VHB=B/HB=0.2/IF=-)
  • Heidenreich, S., Krämer, T. & Handrich, M. (2016): Satisfied and unwilling: Exploring cognitive and situational resistance to innovations, Journal of Business Research, 69(7), 2440-2447. (VHB=B/HB=0.4/IF=1.677)
  • Heidenreich, S. & Krämer, T. (2016): Innovations – Doomed to Fail? Investigating Strategies to overcome Passive Innovation Resistance, Journal of Product Innovation Management, 33 (3), 277-297. (VHB=A/HB=0.5/IF=2.086)
  • Heidenreich, S., Landsperger, J. & Spieth, P. (2016): Are Innovation Networks in Need of a Conductor? Examining the Contribution of Network Managers in Low and High Complexity Settings, Long Range Planning, 49 (1), 55–71. (VHB=B/HB=0.7/IF=2.936)
  • Heidenreich, S. & Krämer, T. (2015): Passive Innovation Resistance: The Curse of Innovation? Investigating Consequences for Innovative Consumer Behavior, Journal of Economic Psychology, 51, 134–151. (VHB=B/HB=0.4/IF=2.129)
  • Handrich, M., Handrich, F. & Heidenreich, S. (2015): Firm innovativeness - The sufficient condition for business success? Examining antecedents of firm innovativeness and how it affects business success, International Journal of Innovation Management, 19(05), 1550053. (VHB=B/HB=0.2/IF=-)
  • Heidenreich, S., Wittkowski, K., Handrich, M., & Falk, T. (2015): The dark side of customer co-creation: Exploring the consequences of failed co-created services, Journal of the Academy of Marketing Science, 43 (3), 279-296. (VHB=A/HB=0.7/IF=3.744)
  • Heidenreich, S. & Handrich, M. (2015): Adoption of technology-based services: The role of customers’ willingness to co-create, Journal of Service Management, 26 (1), 44-71. (VHB=B/HB=0.4/IF=2.233)
  • Heidenreich, S. & Handrich, M. (2015): What about passive innovation resistance? Investigating adoption-related behaviour from a resistance perspective, Journal of Product Innovation Management, 32(6), 878–903. (VHB=A/HB=0.5/IF=2.086)
  • Talke, K. & Heidenreich, S. (2014): How to Overcome Pro-Change Bias - Integrating passive and active Innovation Resistance into Innovation-Decision Models, Journal of Product Innovation Management, 31(5), 894-907. (VHB=A/HB=0.5/IF=2.086)
  • Abstein, A., Heidenreich, S. & Spieth, P. (2014): Innovative Work Behavior – The Impact of comprehensive HR System Perceptions and the Role of Work-Life Conflict, Industry & Innovation, 21 (2), 91-116. (VHB=B/HB=0.3/IF=0.870)
  • Müller, A., Wald, A. & Heidenreich, S. (2014): Leadership in the Context of Temporary Organizations: A Study on the Effects of Transactional and Transformational Leadership on Followers’ Commitment in Projects, Journal of Leadership and Organizational Studies, 21(4), 376-393. (VHB=C/HB=0.1/IF=1.092)
  • Petschnig, M., Heidenreich, S. & Spieth, P. (2014): Innovative Alternatives Take Action - Investigating Determinants of Alternative Fuel Vehicle Adoption, Transportation Research Part A: Policy and Practice, 61, 68–83. (VHB=B/HB=0.5/IF=1.994)
  • Heidenreich, S. & Spieth, P. (2013): Why Innovations Fail - The Case of passive and active Innovation Resistance, International Journal of Innovation Management, 17 (5), 1350021. (VHB=B/HB=0.2/IF=-)
  • Handrich, M. & Heidenreich, S. (2013): The Willingness of a Customer to Co-Create Innovative, Technology-based Services: Conceptualization and Measurement, International Journal of Innovation Management, 17 (4), 1350011. (VHB=B/HB=0.2/IF=-)
  • Landsperger, J., Spieth, P. & Heidenreich, S. (2012): How Network Managers contribute to Innovation Network Performance, International Journal of Innovation Management, 16 (6), 1240009. (VHB=B/HB=0.2/IF=-)
  • Heidenreich, S. & Talke, K. (2012): Tarifwahl-Anomalien bei optionalen Mobilfunktarifen - Eine Analyse der Ursachen von Flatrate-Präferenz und Flatrate-Bias, Zeitschrift für betriebswirtschaftliche Forschung, 64 (Mai), S. 280-307. (VHB=B/HB=0.2/IF=-)

Monographien / Beiträge in Sammelwerken

  • Talke, K. & Heidenreich, S. (2014): Resistenz, Ablehnung und Widerstand von Organisationsmitgliedern: Darstellung anhand eines integrativen Innovationsentscheidungsmodells, in: Schultz, C. & Hölze, K.: Motoren der Innovation - Zukunftsperspektiven der Innovationsforschung, Gabler-Verlag: Wiesbaden.
  • Heidenreich, S. (2012): Innovations - Doomed to fail? Investigating passive and active Innovation Resistance, Verlag Dr. Kovac, Hamburg.
  • Heidenreich, S., Huber, F. & Vogel, J. (2008): Flatrates und die Faszination grenzenlosen Konsums - Eine empirische Studie in der Mobilfunkbranche, Gabler-Verlag: Wiesbaden.
  • Lindner, F. & Heidenreich, S. (2008): Potenziale des Wissensmanagements für kleine und mittlere produzierende Unternehmen, in: Gleich, R. & Sauter, R.: Operational Excellence: Innovative Ansätze und Best Practices in der produzierenden Industrie, Haufe-Verlag: München.

Weitere Veröffentlichungen

  • Weber, B. & Heidenreich, S. (2015): Geschäftsmodelle erfolgreich entwickeln, implementieren und innovieren, E-Book Reihe der Kontaktstelle für Wissens- und Technologietransfer (KWT), Saarbrücken.
  • Robers, D., Heidenreich, S., Weber, B., Albrecht, V., Baermann, M., zum Felde, I., Gerhards, U. & Grobusch, H. (2013): Innovationstreiber Kooperation – Chancen für den Mittelstand, Köln.
  • Bründl, A., Deutsch, N., Heidenreich, S., Krüger, L., Schneider, C. & Schulze, M. (2012): Erfolgsfaktoren eines „Ganzheitlichen Energiemanagements“ (GEM), Düsseldorf.
  • Futterer, F., Heidenreich, S., Löwer, T., Schneider, C. & Schulze, M. (2012): Barometer Kostenmanagement: Studie zur Kosteneffizienz im Unternehmen und deren Erfolgsfaktoren, Köln.

Beiträge auf Konferenzen mit Begutachtungsprozess

  • Heidenreich, S., Krämer, T., Spieth, P. & Joachim, V. (2017): Rejection behavior prior new product evaluation - Examining occurance and determinants of passive innovation rejections, 2017 AMA Summer Marketing Educators' Conference, San Francisco, USA, August 2017.
  • Heidenreich, S., Obschonka, M., Millemann, J., Krämer, T., Wittkowski, K. & Falk, T. (2017): Barriers to continuous adoption of service innovations - Investigating effects of passive and active innovation resistance over time, 2017 AMA Summer Marketing Educators' Conference, San Francisco, USA, August 2017
  • Anagnou, M., Schnellbächer, B., Heidenreich, S., Millemann, J. & Killmer, J. (2017): Business Model Development in Startups, R&D Management Conference, Leuven, Holland, Juli 2017.
  • Spieth, P., Heidenreich, S. & Joachim, V. (2017): What drives innovation rejections? The different relative importance of customer resistances, R&D Management Conference, Leuven, Holland, Juli 2017.
  • Krämer, T., Heidenreich, S., Donsbach, J. & Gouthier, M. (2017): Helpful or Not? How Basic Emotions Affect the Perceived Helpfulness of Online Consumer Reviews, 26th Annual Frontiers in Service Conference, New York, USA, Juni 2017.
  • Heidenreich, S., Obschonka, M., Millemann, J., Krämer, T., Wittkowski, K. & Falk, T. (2017): Continuous Adoption of technology based service Innovations: A Longitudinal Study on Effects of Passive and Active Innovation Resistance, 26th Annual Frontiers in Service Conference, New York, USA, Juni 2017.
  • Heidenreich, S., Krämer, T., & Gouthier, M. (2017): Making use of Irrationality in the Consumption of digital Services – Investigating Strategies to enhance Intensity of Flat-rate Biases, 26th Annual Frontiers in Service Conference, New York, USA, Juni 2017.
  • Killmer, J., Millemann, M., Heidenreich, S. & Schnellbächer, B. (2017): Leapfrogging Behavior and its Determinants in the Context of Technological Innovations, XXVIII ISPIM Innovation Conference, Wien, Österreich, Juni 2017.
  • Freisinger, E., Heidenreich, S. & Landau, C. (2017): Business Model Innovation - Quo Vadis? Status Quo and Future Research Avenues, 23rd International Product Development Management Conference, Reykjavik, Island, Juni 2017.
  • Heidenreich, S., Obschonka, M., Millemann, J., Krämer, T., Wittkowski, K. & Falk, T. (2017): Just a short affair or long lasting relationship? Investigating effects of passive and active innovation resistance on the usage of service innovations over time, 23rd International Product Development Management Conference, Reykjavik, Island, Juni 2017.
  • Killmer, J., Millemann, M., Heidenreich, S. & Schnellbächer, B. (2017): Should I buy now or later? Investigating determinants of new product leapfrogging behavior, 23rd International Product Development Management Conference, Reykjavik, Is-land, Juni 2017.
  • Futterer, F., Heidenreich, S. & Spieth, P. (2016): Disentangling Business Model Innovation’s Performance Implications - Consumer-based Evidence from an Experimental Study, R&D Management Conference, Cambridge, England, Juli 2016.
  • Heidenreich, S., Spieth, P., Joachim, V. & Schnellbächer, B. (2016): Passive Innovation Rejection: Rejection Behavior Prior New Product Evaluation, The XXVII ISPIM Innovation Conference, Porto, Portugal, Juni 2016.
  • Gouthier, M., Krämer, T., Heidenreich, S., Donsbach, J. (2016): Basic Emotions and Online Customer Engagement Behavior, SERVSIG 2016, Maastricht, Niederlande, Juni 2016.
  • Heidenreich, S., Spieth, P., Joachim, V. & Schnellbächer, B. (2016): Passive innovation rejection - Myth or fact? Exploring occurrence and determinants of rejection behavior prior new product evaluation, 23nd international product development management conference, Glasgow, Schottland, Juni 2016.
  • Krämer, T., Donsbach, J., Heidenreich, S. & Gouthier, M. (2016): The good, the bad, and the ugly – how emotions affect online customer engagement behavior, 14th International Research Conference in Service Management, La Londe les Maures, Frankreich, Mai 2016.
  • Schulze, M. & Heidenreich, S. (2016): Linking energy-related strategic flexibility and energy efficiency – The mediating role of management control systems choice, 39th Annual Congress of the European Accounting Association, Maastricht, Holland, Mai 2016.
  • Donsbach, J., Krämer, T., Heidenreich, S. & Gouthier, M. (2016): Basic Emotions and Online Customer Engagement Behavior, 2016 AMA Winter Marketing Academic Conference, Las Vegas, USA, Februar 2016.
  • Spanuth, T., Wald, A. & Heidenreich, S. (2015): The strategic value of temporary organizations - Investigating effects of temporariness on a firm's dynamic capabilities and performance, BAM 2015 Annual Conference, Portsmouth, England, September 2015.
  • Heidenreich, S. & Millemann, J. (2015): To buy or not to buy? Investigating determinants and differences of temporary and continuous rejections of innovations, 22nd international product development management conference, Copenhagen, Dänemark, Juni 2015.
  • Heidenreich, S., Schmidt, J. & Futterer, F. (2015): Effectuation or Causation as the Key to Corporate Venture Success? Investigating Effects of Entrepreneurial Behaviors on Business Model Innovation and Venture Performance, 22nd international product development management conference, Copenhagen, Dänemark, Juni 2015.
  • Heidenreich, S., Krämer, T. & Gouthier, M. (2015): How to maximize the return on flatrate-bias? Using tariff-choice anomalies as levers to increase consumers' tariff-specific willingness-to-pay, QUIS14 symposium, Shanghai, China, Juni 2015.
  • Ludwig, N., Heidenreich, S., Krämer, T. & Gouthier, M. (2015): Customer Delight: Universal Remedy or Double-Edged Sword? Investigating the Bright and Dark Sides of Customer Delight Strategies, QUIS 14, International Research Symposium on Service Excellence in Management, Shanghai, China, Juni 2015.
  • Diefenbach, U. & Heidenreich, S. (2015): Less is not Always More - Investigating Effects of comprehensive Cost Management Systems on Cost Efficiency, The International Competitiveness Management Conference, Kopenhagen, Dänemark, Januar 2015.
  • Heidenreich, S. & Krämer, T. (2014): How to overcome Passive Innovation Resistance - Examining the Effectiveness of Mental Simulation, Benefit Comparison and Categorization Cues, 2014 AMA Summer Marketing Educators' Conference, San Francisco, USA, August 2014.
  • Heidenreich, S., Krämer, T. & Gouthier, M. (2014): The Fascination of limitless Consumption – Investigating Strategies to enhance the Return on Flat-rate Bias, 2014 AMA Summer Marketing Educators' Conference, San Francisco, USA, August 2014.
  • Krämer, T., Gouthier, M. & Heidenreich, S. (2014): Pride and Turnover Intentions Among Frontline Employees, AMA SERVSIG 2014, Thessaloniki, Griechenland, Juni 2014.
  • Heidenreich, S., Krämer, T., Gouthier, M. & Handrich, M. (2014): Making use of Tariff-Choice Biases – Investigating Strategies to enhance Intensity of Flat-rate Biases, 2014 Global Marketing Conference, Singapur, Juli 2014.
  • Heidenreich, S., Krämer, T. & Handrich, M. (2014): Satisfied and Unwilling - Exploring cognitive and situational Resistance to Innovations, 2014 Global Marketing Conference, Singapur, Juli 2014.
  • Schmidt, J. & Heidenreich, S. (2014): Investigating Organizational Antecedents of Effectual Corporate Entrepreneurship, The XXV ISPIM Innovation Conference, Dublin; Irland, Juni 2014.
  • Janeschek, S., Gouthier, M. & Heidenreich, S. (2014): Do Industrial Services Really Improve Performance? The Critical Role of Value Perception Through Key Performance Indicators, 23rd Annual Frontiers in Services Conference, Miami, USA, Juni 2014.
  • Schulze, M. & Heidenreich, S. (2014): Eco-control in the context of energy management, 2014 Environmental and Sustainability Management Accounting Network (EMAN) Conference, Rotterdam, Holland, März 2014.
  • Weber, B. & Heidenreich, S. (2014): How to configure inter-organizational cooperation? Investigating effects of formal and informal cooperation structure on core management functions and innovation success, 21st international product development management conference, Limerick, Irland, Juni 2014.
  • Munck, C., Tkotz, A. & Heidenreich, S. (2013): Innovation Control System (ICS) Effectiveness - Investigating Effects of ICS-Instruments on Innovation Performance, The 6th ISPIM Innovation Symposium, Melbourne, Australien, Dezember 2013.
  • Petschnig, M., Heidenreich, S. & Spieth, P. (2013): Ready, Steady Green: How Innovation Characteristics and Strategic Policies Influence the Innovative Consumers' Adoption of Eco-Innovations, 33rd SMS Annual International Conference, Atlanta, USA, September 2013.
  • Heidenreich, S. & Handrich, M. (2013): The power of co-creation - Examining customers’ willingness to co-create as the missing link to explain the adoption of technology-based services, 2013 AMA Summer Marketing Educators' Conference, Boston, USA, August 2013.
  • Heidenreich, S., Handrich, M. & Krämer, T. (2013): What about passive innovation resistance? Investigating adoption-related behaviour from a resistance perspective, 2013 AMA Summer Marketing Educators' Conference, Boston, USA, August 2013.
  • Schulze, M. & Heidenreich, S. (2013): Innovating Organisations towards Energy Efficiency, The XXIV ISPIM conference, Helsinki, Finnland, Juni 2013.
  • Munck, C., Tkotz, A. & Heidenreich, S. (2013): Innovation control system (ICS) effectiveness - Investigating effects of ICS-instruments on innovation performance, The XXIV ISPIM conference, Helsinki, Finnland, Juni 2013.
  • Nestle, V., Taeube, F. & Heidenreich, S. (2013): An affair to remember - the role of trust and information asymmetry for open innovation in cluster initiatives, 35th DRUID Celebration Conference 2013, Barcelona, Spanien, Juni 2013.
  • Weber, B., Heidenreich, S. & Täube, F. (2013): “When to cooperate?” and “whom to cooperate with?”- Investigating effects of cooperation intensity and portfolio on innovation success, 20th international product development management conference, Paris, Frankreich, Juni 2013.
  • Heidenreich, S. & Handrich, M. (2012): I don’t need it and I don’t want to - Examining effects of situational and cognitive Resistance to Innovations, 2012 AMA Summer Marketing Educators' Conference, Chicago, USA, August 2012.
  • Handrich, M. & Heidenreich, S. (2012): Is there a dark side to customer co-creation? Exploring consequences of failed co-created services, 2012 AMA Summer Marketing Educators' Conference, Chicago, USA, August 2012.
  • Landsperger, J.; Spieth, P. & Heidenreich, S. (2012): How to boost innovation network performance, Academy of Management 2012 Annual Meeting, Boston, USA, August 2012.
  • Abstein, A., Heidenreich, S. & Spieth, P. (2012): The Impact of HR System Perceptions on Innovative Work Behavior and the Role of Work-Life Conflict, Academy of Management 2012 Annual Meeting, Boston, USA, August 2012.
  • Petschnig, M., Spieth, P. & Heidenreich, S. (2012): Accelerating Consumer Adoption of Alternative Fuel Vehicles - The Role of Perceived Adoption Factors, The 2012 Asia-Pacific Conference of the Association for Consumer Research Conference, Queenstown, Neuseeland, Juli 2012.
  • Landsperger, J., Spieth, P. & Heidenreich, S. (2012): The Influence of Network Managers on Network Performance in Innovation Networks: Moderating Effects of Power Distribution and Network Duration, The 2012 SMS Conference, Singapur, Singapur, Juni 2012.
  • Landsperger, J., Spieth, P. & Heidenreich, S. (2012): How network managers con-tribute to innovation networks, The XXIII ISPIM Conference, Barcelona, Spanien, Juli 2012 (Alex Gofman Best Student Paper Award).
  • Handrich, M., Heidenreich, S. & Thomas, L. (2012): The Dark Side of Customer Co-Creation - What happens when technology-based co-created Services fail, 2012 Academy of Marketing Science Annual Conference, New Orleans, USA, Mai 2012 (William R. Darden Best Marketing Research Paper Award).
  • Landsperger, J. Spieth, P. & Heidenreich, S. (2012): Managing Innovation Networks - How Network Managers Contribute to Network Performance, EURAM, Rotterdam, Niederlande, Juni 2012.
  • Handrich, M. & Heidenreich, S. (2011): An eye for an eye, a tooth for a tooth – Predicting customer retaliation after failed service recovery, QUIS12 (the 12th International Research Symposium on Service Excellence in Management), Ithaca, USA, Juni 2011.
  • Heidenreich, S. & Handrich, M. (2011): The Relevance of Consumers’ Preference Dispositions within Tariff-Choices, QUIS12 (the 12th International Research Symposium on Service Excellence in Management), Ithaca, USA, Juni 2011.
  • Heidenreich, S. (2012): What really hinders Innovation Adoption - Exploring cognitive and situational Resistance to Innovations, 19th International Product Development Management Conference, Manchester, England, Juni 2012
  • Handrich, M. & Heidenreich, S. (2011): Tit for tat - Is customer retaliation in a service recovery context predictable? The 2011 Asia-Pacific Conference of the Association for Consumer Research Conference, Beijing, China, Juni 2011.
  • Heidenreich, S. & Handrich, M. (2011): Failure - The Mother of Innovation? How Resistance to Change and Status Quo Satisfaction drive Passive Innovation Resistance, The 2011 Asia-Pacific Conference of the Association for Consumer Research Conference, Beijing, China, Juni 2011.
  • Heidenreich, S. & Handrich, M. (2011): Consumers' Resistance to Innovations – Investigating the Cases of Passive and Active Innovation Resistance, The 2011 Asia-Pacific Conference of the Association for Consumer Research Conference, Beijing, China, Juni 2011.
  • Heidenreich, S., Talke, K. & Bode, M. (2011): Why Innovations Fail - Investigating The Relevance Of Resistance To Change And Status Quo Satisfaction For Innovative Consumer Behavior, 18th International Product Development Management Conference, Deflt, Niederlande, Juni 2011.
  • Heidenreich, S. & Talke, K. (2011): Consumers’ Resistance to Innovation - No Exception, but the Norm? How passive Innovation Resistance affects New Product Evaluation, 18th International Product Development Management Conference, Deflt, Niederlande, Juni 2011.
  • Heidenreich, S. & Talke, K. (2010): Innovation Resistance - Integrating Negative Outcomes in Innovation Decision Modeling, 39th European Marketing Academy Conference, Copenhagen, Dänemark, Juni 2010.
  • Heidenreich, S., Schmidt, T. & Gleich, R. (2010): Tarifwahl-Anomalien bei optionalen Dienstleistungstarifen - Eine empirische Analyse der Flatrate-Präferenz und des Flatrate-Bias, 2. Rostocker Dienstleistungstagung, Rostock, Deutschland, September 2010.
  • Heidenreich, S. & Talke, K. (2010): Passive Resistance to Innovations - Integrating Resistance to Change in Innovation-Decision Models, 16th International Product Development Management Conference, Murcia, Spanien, Juni 2010.
  • Heidenreich, S. & Handrich, M. (2010): The Fascination of Limitless Consumption - An Empirical Study of Existence and Causes of Flat-Rate Biases in the Cellular Mo-bile Industry, 2010 Global Marketing Conference Tokyo, Japan, September 2010.
  • Gessner, C., Heidenreich, S. & Schentler, P. (2010): Diffusion der Prozesskostenrechung in der deutschen verarbeitenden Industrie - Eine empirische Analyse möglicher Determinanten, 7. WHU Controllertagung, Vallendar, Deutschland, März 2010.
  • Heidenreich, S., Talke, K., Temmel, P. & Gleich, R. (2009): Tariff-Choice Anomalies in Optional Tariffs - An Empirical Study in the Cellular Mobile Industry, 29th International RESER Conference, Budapest, Ungarn, September 2009.
  • Gessner, C., Gleich, R. & Heidenreich, S. (2009): Diffusion of Management Accounting Innovations - A Structural Equation Approach. European Accounting Association, 32nd Annual Congress, Tampere, Finnland, Mai 2009.
  • Gessner, C., Gleich, R., Heidenreich, S. & Sommer, L. (2009): Diffusion of Management Accounting Innovations - A Structural Equation Approach. 9TH Manufacturing Accounting Research Conference, Münster, Deutschland, Juni 2009.

Zeitschriften

Bücher

Studienberichte

 

Konferenzen