From Problem to Market

Every little problem in your daily live can be a starting point for a great business idea. In this workshop you will learn how to understand problems holistically and find user-centred solutions. We will show you possibilities how to assess and test the market potential of your ideas and turn it into a tangible business model.

With the Design Thinking process you will learn a methodology and mindset to generate, evaluate and select innovative ideas on the basis of real user needs and come up with prototypes that can be validated and challenged in a business model

Preparation: When you are interested in participating in this workshop, please let us know in advance if you intend to generate a business idea from your own research topic or participate in our demo challenge.

Contents:

Part1

  • The Design Thinking Process
  • Your Research Canvas
  • Understanding the problem space
  • Create the solution space
  • Value proposition- the ideation process

Part 2

  • Evaluating and testing ideas
  • Business Model Canvas

Information on the Event

  • Provider: Triathlon in cooperation with GradUS
  • Two workshop afternoons on the following possible dates:
    • Thursday, 20th June 2024: 13-17:30h
    • Tuesday, 25th June 2024.: 13-17:30h
  • Venue:  Innovation Center, Room S01
  • Fee: none
  • Language: English

Trainers

Stefan Behrendt is a Senior Design Thinking Coach, Visualizer and Facilitator for all formats and group sizes. In more than 10 years of Design Thinking Coaching he coached countless groups through the process to get from a fuzzy problem scope to an innovative solution. He teaches Design Thinking at Universities and trains people to become Junior Design Thinking Coaches. In all he does he believes in the natural creative resources in people, the power of the user needs and the principle of learning from mistakes. Stefan works in a global Enterprise, lives in Saarbrücken and loves Comic Books

 

Dr. Mara Schuler-Bermann is a molecular biologist and now transferred from an academic researcher into a technology scout and start-up consultant at the organisation Triathlon at UdS. After 12 years of hardcore research and now 2 years of experience as an entrepreneur, she motivates scientists to realise that an entrepreneurial mindset opens up multiple ways to design your work live.