Digitalization of the Individual (Bachelor)

Course Description

This course focuses on the conceptual foundations and implications of digitalization from an individual perspective. Thereby, the course addresses the fundamentals of the digitalization as well as the digitized individual as itself, as social being, as citizen, as customer, and as employee.

Course Objectives

The aim of this course is to introduce key concepts of digitalization and digital transformation. In addition to the fundamental concepts, additional topics relevant to the digitalization, such as data protection and privacy, social media, eGovernment, eMobility, eCommerce, and digital business models are addressed. A central aspect of the course is a critical reflection of the positive and negative aspects of the digitalization, especially its effects on the individual, in the context of organization and society. 

The course is complemented with a capstone project, in which students apply the lecture content to contemporary topics of the digitalization.  

Learning Objectives

After the successful participation in the course students can: 

  • explain the concept of digitalization and digital transformation from an individual perspective. 
  • discuss the digitalization of the individual in various contexts, such as data protection and privacy, social media, eGovernment, eMobility, eCommerce, and digital business models. 
  • reflect positive and negative effects of the digitalization of the individual. 


Course Facts

  • Format: Lecture & Capstone Project (Exercise)
  • Course of Studies: Bachelor BWL, Bachelor DiBWL, Bachelor Winfo, Bachelor Wipäd, Bachelor W&R
  • Language: English
  • Semester: every winter semester
  • Scope: 6 CP
  • Lecture Start:
    Monday, 02.11.2020, 14:15 – 15:45 via MS Teams 
    Tuesday, 03.11.2020, 14:15 - 15:45 via MS Teams
  • Interactive Session: Monday, 14:15 – 15:45 via MS Teams (Lecture)
  • Capstone Session: Tuesday, 14:15 – 15:45 via MS Teams (Exercise)
  • Access to MS Teams:
    Please use this link  to register for the course in MS Teams. 
  • Access to Moodle:
    The password to the Moodle course is communicated via MS Teams and in the first interactive session.  
  • Grading: 
    Exam: 60%, Capstone Project: 40%

Course Procedure

  • Lecture Videos: 
    Every week a lecture video will be available in Moodle. 
  • Forum: 
    There will be a forum in Moodle where you can post your questions and comments about the lecture video. The questions will then be collected and discussed in the following interactive session. 
  • Interactive Session: Monday, 14:15 – 15:45 via MS Teams (Lecture) 
    In the interactive session, selected content of the lecture video is repeated and discussed in with students. There will be some interactive tasks and you can ask questions. 
  • Capstone Session: Tuesday, 14:15 – 15:45 via MS Teams (Exercise) 
    For the course you have to prepare a written report in the capstone project together with a fellow student. For this purpose, you will be given six different assignments during the semester, which you must complete and submit in a written report together. Therefore, there will be live capstone sessions in which you can discuss, ask questions, and receive feedback on the assignments. 
  • Moodle Exercises: 
    For each lecture topic there will be multiple minor exercises in the Moodle course. The exercises aim to repeat important parts of the lecture and give you an idea of how exam exercises might look like.


If you have any further questions, please contact Jun.-Prof. Dr. Stefan Morana.