Publikationen

M. Schwede, M. Hammerschmidt, und S. Morana, "Fluent voice, credible choice – how language embodiment and consumption goals shape voice commerce success" Journal of Service Management. 2025.
doi: 10.1108/JOSM-01-2024-0051

S. Sohn, L. Labrecque, D. Siemon, und S. Morana, "Artificial intelligence versus human service agents: How their presence shapes consumer information privacy concerns" Journal of Retailing, vol. 101. 2025.
doi: 10.1016/j.jretai.2025.03.003

T. Zheng, E. H. Grosse, S. Morana, und C. H. Glock, "A review of digital assistants in production and logistics: applications, benefits, and challenges" International Journal of Production Research. 2024.
doi: 10.1080/00207543.2024.2330631

U. Gnewuch, S. Morana, O. Hinz, R. Kellner, und A. Maedche, "More Than a Bot? The Impact of Disclosing Human Involvement on Customer Interactions with Hybrid Service Agents" Information Systems Research, vol. 35. 2024.
doi: 10.1287/isre.2022.0152

C. Stein, T. Teubner, und S. Morana, "Designing a conversational agent for supporting data exploration in citizen science" Electronic Markets, vol. 34, p. 23. 2024.
doi: 10.1007/s12525-024-00705-3

F. Jacob, E. H. Grosse, S. Morana, und C. J. König, "Picking with a Robot Colleague: A Systematic Literature Review and Evaluation of Technology Acceptance in Human–Robot Collaborative Warehouses" Computers & Industrial Engineering, vol. 180, p. 109262. 2023.
doi: 10.1016/j.cie.2023.109262

F. Jacob, E. Grosse, S. Morana, und C. J. König, "Mein Kollege ist ein Roboter – Akzeptanz der kollaborativen Robotik in Lagerhäusern" Industrie 4.0 Management, vol. 2023.
doi: 10.30844/IM_23-1_23-26

C. Back, S. Morana, und M. Spann, "When do robo-advisors make us better investors? The impact of social design elements on investor behavior" Journal of Behavioral and Experimental Economics, vol. 103, p. 101984. 2023.
doi: 10.1016/j.socec.2023.101984

A. Schick, J. Feine, S. Morana, A. Maedche, und U. Reininghaus, "Validity of Chatbot Use for Mental Health Assessment: Experimental Study" JMIR mHealth and uHealth, vol. 10, p. 28082. 2022.
doi: 10.2196/28082

P. Toreini, M. Langner, A. Maedche, S. Morana, und T. Vogel, "Designing Attentive Information Dashboards" Journal of the Association for Information Systems (JAIS), vol. 22. 2022.
doi: 10.17705/1jais.00732

A. B. Brendel, S. Lichtenberg, S. Morana, C. Prinz, und B. M. Hillmann, "Designing a Crowd-Based Relocation System—The Case of Car-Sharing" Sustainability, vol. 14, p. 2022.
doi: 10.3390/su14127090

J. Feine, S. Morana, und A. Maedche, "Intrance: Designing an Interactive Enhancement System for the Development of QA Chatbots" Proceedings of the ACM on Human-Computer Interaction, vol. 6. 2022.
doi: 10.1145/3555199

U. Gnewuch, S. Morana, M. T. P. Adam, und A. Maedche, "Opposing Effects of Response Time in Human–Chatbot Interaction: The Moderating Role of Prior Experience" Business & Information Systems Engineering (BISE), vol. 64. 2022.
doi: 10.1007/s12599-022-00755-x

S. R. Greulich, N. Pietrantoni, F. Hildebrandt, T. Hommel, S. Morana, und A. B. Brendel, "Ready for Take-off? – Gestaltung und Wahrnehmung von Reiseimpfberatungschatbots" HMD Praxis der Wirtschaftsinformatik, vol. 59. 2022.
doi: 10.1365/s40702-022-00927-z

S. Diederich, A. B. Brendel, S. Morana, und L. Kolbe, "On the Design of and Interaction with Conversational Agents: An Organizing and Assessing Review of Human-Computer Interaction Research" Journal of the Association for Information Systems (JAIS), vol. 23. 2022.
doi: 10.17705/jais.00724

M. Adam, S. Gregor, A. Hevner, und S. Morana, "Design Science Research Modes in Human-Computer Interaction Projects" AIS Transactions on Human-Computer Interaction, vol. 13. 2021.
doi: 10.17705/1thci.00139

S. Winkelhaus, A. Sutter, E. Grosse, und S. Morana, "Soziotechnische Systeme: Der Mensch in der Industrie 4.0" Industrie 4.0 Management, vol. 37. 2021.
doi: 10.30844/I40M_21-3_S45-48

S. Winkelhaus, E. H. Grosse, und S. Morana, "Towards a Conceptualisation of Order Picking 4.0" Computers & Industrial Engineering, vol. 159, p. 107511. 2021.
doi: 10.1016/j.cie.2021.107511

S. Morana, J. Pfeiffer, und M. Adam, "User Assistance for Intelligent Systems" Business & Information Systems Engineering, vol. 62. 2020.
doi: 10.1007/s12599-020-00640-5

I. Seeber, L. Waizenegger, S. Seidel, S. Morana, I. Benbasat, und P. B. Lowry, "Collaborating with technology-based autonomous agents: Issues and research opportunities" Internet Research, vol. 30. 2020.
doi: 10.1108/INTR-12-2019-0503

U. Gnewuch, C. Heckmann, S. Morana, und A. Maedche, "Designing and implementing a B2B chatbot: Insights from a medium-sized service provider in the energy industry" Proceedings of 14th International Conference Wirtschaftsinformatik (WI). 2019.

S. Morana, J. Kroenung, A. Maedche, und S. Schacht, "Designing Process Guidance Systems" Journal of the Association for Information Systems, vol. 20. 2019.
doi: 10.17705/1jais.00542

A. Maedche, C. Legner, A. Benlian, B. Berger, H. Gimpel, T. Hess, O. Hinz, S. Morana, und M. Söllner, "AI-Based Digital Assistants: Opportunities,Threats, and Research Perspectives" Business & Information Systems Engineering, vol. 61. 2019.
doi: 10.1007/s12599-019-00600-8

J. Feine, U. Gnewuch, S. Morana, und A. Maedche, "A Taxonomy of Social Cues for Conversational Agents" International Journal of Human-Computer Studies, vol. 132. 2019.
doi: 10.1016/j.ijhcs.2019.07.009

S. Morana, J. vom Brocke, A. Maedche, S. Seidel, M. T. P. Adam, U. Bub, P. Fettke, M. Gau, A. Herwix, M. T. Mullarkey, H. D. Nguyen, J. Sjöström, P. Toreini, L. Wessel, und R. Winter, "Tool Support for Design Science Research—Towards a Software Ecosystem: A Report from a DESRIST 2017 Workshop" Communications of the Association for Information Systems, vol. 43. 2018.
doi: 10.17705/1CAIS.04317

D. Jung, V. Dorner, F. Glaser, und S. Morana, "Robo-Advisory: Digitalization and Automation of Financial Advisory" Business & Information Systems Engineering, vol. 60. 2018.
doi: 10.1007/s12599-018-0521-9

S. Schacht, S. Morana, und A. Maedche, "Gamification im beruflichen Alltag - Fakt oder Fiktion?" Wissenschaft trifft Praxis. 2017.

J. vom Brocke, P. Fettke, M. Gau, C. Houy, und S. Morana, "Tool-Support for Design Science Research: Design Principles and Instantiation" SSRN Electronic Journal. 2017.
doi: 10.2139/ssrn.2972803

S. Morana, C. Friemel, U. Gnewuch, A. Maedche, und J. Pfeiffer, "Interaktion mit smarten Systemen – Aktueller Stand und zukünftige Entwicklungen im Bereich der Nutzerassistenz" Wirtschaftsinformatik & Management, vol. 9. 2017.
doi: 10.1007/s35764-017-0101-7

S. Morana, S. Schacht, A. Scherp, und A. Maedche, "A Review of the Nature and Effects of Guidance Design Features" Decision Support Systems, vol. 97. 2017.
doi: 10.1016/j.dss.2017.03.003

A. Maedche, S. Morana, S. Schacht, D. Werth, und J. Krumeich, "Advanced User Assistance Systems" Business & Information Systems Engineering, vol. 58. 2016.
doi: 10.1007/s12599-016-0444-2

S. Schacht, A. Reindl, S. Morana, und A. Maedche, "Projekterfahrungen spielend einfach mit der ProjectWorld! – Ein gamifiziertes Projektwissensmanagementsystem" HMD Praxis der Wirtschaftsinformatik, vol. 52. 2015.
doi: 10.1365/s40702-015-0176-7

S. Schacht, S. Morana, und A. Maedche, "The Evolution of Design Principles Enabling Knowledge Reuse for Projects – An Action Design Research Project" Journal of Information Technology Theory and Application (JITTA), vol. 16. 2015.

S. Morana, S. Schacht, A. Scherp, und A. Maedche, "Conceptualization and Typology of Guidance in Information Systems" Working Paper Series in Information Systems. 2014.

C. Murlowski, M. C. Dengel, und S. Morana, "Just Relax! – The Impact of Immersive Technology on Human Well-Being in Stressful Situations" in Proc. ECIS 2025 Proceedings. 2., 2025.

L. Bies, S. Schmidt, S. Morana, und D. Werth, "Future Office: A Comparative Study on the Acceptance and Utilization of Generative AI Technologie" in Proc. International Conference on Artificial Intelligence, Computer, Data Sciences and Applications (ACDSA 2024), 2024.

D. Beverungen, Z. P. Heiden, C. Lehrer, M. Trier, C. Bartelheimer, T. Brandt, B. Distel, P. Drews, J. F. Ehmke, H-G. Fill, C. M. Flath, G. Fridgen, T. Grisold, C. Janiesch, A. Janson, O. Krancher, J. Krönung, D. Kundisch, A. Marton, M. Mirbabaie, S. Morana, B. Mueller, O. Müller, A. M. Oberländer, C. Peters, C. Peukert, M. Reuter-Oppermann, D. Riehle, S. Robra-Bissanz, M. Röglinger, K. Rosenthal, G. Schryen, R. Schütte, S. Strahringer, N. Urbach, L. K. Wessel, L. Zavolokina, und P. Zschech, "Implementing Digital Responsibility through Information Systems Research: A Delphi Study of Objectives, Activities, and Challenges in IS Research" in Proc. Department of Information Systems, Paderborn University, 2023.

N. Pietrantoni, S. Greulich, und S. Morana, "Be a Miracle-Designing Conversational Agents to Influence Users' Intention Regarding Organ Donation" in Proc. 2023 International Conference on Information System (ICIS),, p. 5. 2023.

N. Pietrantoni, S. Lichtenberg, und S. Morana, "Become a Lifesaver-How to Design Conversational Agents to Increase Users' Intention to Donate Blood" in Proc. 2023 International Conference on Information System (ICIS),, p. 4. 2023.

C. Murlowski und S. Morana, "Towards an Extended Perception Layer in Augmented Reality" in Proc. SIGHCI 2022 Proceedings,, p. 18. 2022.

S. Sohn, D. Siemon, und S. Morana, "Consumer Willingness to Disclose Personal Information to Conversational Agents (CAs): The Double-Edged Sword of CAs’ Perceived Intelligence" in Proc. Proceedings of the AIRSI 2022 Technologies 4.0 in Tourism, 2022.

J. Bührke, A. B. Brendel, S. Lichtenberg, S. Diederich, und S. Morana, "Do You Feel a Connection? How the Human-Like Design of Conversational Agents Influences Donation Behaviour" in Proc. Proceedings of the 16th International Conference on Wirtschaftsinformatik (WI),, p. 3. 2021.

T. Bitzer, M. Wiener, und S. Morana, "The Role of Algorithmic Transparency in Contact-Tracing App Adoption" in Proc. Proceedings of the International Conference on Information Systems (ICIS) 2021,, p. 4. 2021.

T. Bitzer, M. Wiener, und S. Morana, "Algorithmic Transparency and Contact-tracing Apps – An Empirical Investigation" in Proc. Proceedings of Americas Conference on Information Systems (AMCIS 2021),, p. 4. 2021.

A. Koslow, B. Berger, S. Morana, und T. Hess, "Enhancing Knowledge Externalization with Speech-Based Protocol Systems: A Design Science Approach" in Proc. Proceedings of Pacific Asia Conference on Information Systems (PACIS 2021),, p. 139. 2021.

S. Sohn, D. Siemon, und S. Morana, "When Live Chats Make Us Disclose More" in Proc. Proceedings of the International Conference on Information Systems (ICIS) 2021,, p. 7. 2021.

E. A. C. Bittner, M. Mirbabaie, und S. Morana, "Digital Facilitation Assistance for Collaborative, Creative Design Processes" in Proc. Proceedings of the 54th Hawaii International Conference on System Sciences (HICSS), 2021.
doi: 10.24251/HICSS.2021.044

S. Lichtenberg, J. Bührke, A. B. Brendel, S. Trang, S. Diederich, und S. Morana, "‘Let Us Work Together’– Insights from an Experiment with Conversational Agents on the Relation of Anthropomorphic Design, Dialog Support, and Performance" in Proc. Proceedings of the 16th International Conference on Wirtschaftsinformatik (WI), 2021.
doi: 10.1007/978-3-030-86797-3_20

J. Feine, S. Morana, und A. Maedche, "Designing Interactive Chatbot Development Systems" in Proc. Proceedings of the 41st International Conference on Information Systems (ICIS 2020),, p. 9. 2020.

J. Feine, S. Morana, und A. Maedche, "Designing a Chatbot Social Cue Configuration System" in Proc. Proceedings of the 40th International Conference on Information Systems (ICIS),, p. 2. 2019.

J. Feine, S. Morana, und U. Gnewuch, "Measuring Service Encounter Satisfaction with Customer Service Chatbots using Sentiment Analysis" in Proc. Proceedings of the 14th International Conference on Wirtschaftsinformatik (WI), 2019.

S. Diederich, M. Janßen-Müller, A. B. Brendel, und S. Morana, "Emulating Empathetic Behavior in Online Service Encounters with Sentiment-Adaptive Responses: Insights from an Experiment with a Conversational Agent" in Proc. Proceedings of the 40th International Conference on Information Systems (ICIS),, p. 2. 2019.

S. Kloker, T. Straub, H. Reutlingen, S. Morana, und C. Weinhardt, "Fraud and manipulation prevention in prediction markets" in Proc. Designing for a digital and globalized world. 13th International Conference, DESRIST 2018, Chennai, IND, June 3-6, Ed.: S. Chatterjee, 2018.

S. Morana und A. Maedche, "AI-Enabled User Assistance: Designing Human-Intelligent System Cooperation" in Proc. ICIS 2018 Proceedings, TREO Talks, 2018.

S. Morana, M. Scheid, M. Gau, I. Benke, J. Brocke, P. Fettke, und A. Maedche, "Research Prototype: The design Canvas in MyDesignProcess.com" in Proc. Presented at the 13th International Conference on Design Science Research in Information Systems and Technology DESRIST, Chennai, India., 2018.

S. Kloker, T. Straub, S. Morana, und C. Weinhardt, "The effect of social reputation on retention: Designing a social real-time Delphi platform" in Proc. Proceedings of the 26th European Conference on Information Systems (ECIS2018), Portsmouth, UK, June 23-28, 2018, 2018.

U. Gnewuch, S. Morana, M. T. P. Adam, und A. Maedche, "“The Chatbot is typing …” – The Role of Typing Indicators in Human-Chatbot Interaction" in Proc. SIGHCI 2018 Proceedings,, p. 14. 2018.

S. Manzi, M. Reuter-Oppermann, M. Rachuba, und S. Morana, "Assessing information requirements for complex decision making in healthcare (Research in Progress)" in Proc. 26th European Conference on Information Systems (ECIS 2018), June 23-28, 2018,, p. 47. 2018.

U. Gnewuch, S. Morana, M. T. P. Adam, und A. Maedche, "Faster Is Not Always Better: Understanding the Effect of Dynamic Response Delays in Human-Chatbot Interaction" in Proc. Proceedings of the Twenty-Sixth European Conference on Information Systems (ECIS2018),, p. 113. 2018.

U. Gnewuch, S. Morana, C. Heckmann, und A. Maedche, "Designing Conversational Agents for Energy Feedback" in Proc. Proceedings of the 13th International Conference on Design Science Research in Information Systems and Technology (DESRIST 2018), 2018.
doi: 10.1007/978-3-319-91800-6_2

C. Friemel, S. Morana, J. Pfeiffer, und A. Maedche, "Designing Neuro-aware Invocation of User Assistance Systems" in Proc. Presentation at the workshop on Designing Human-Computer Assistance Systems, Workshop at the International Conference on Wirtschaftsinformatik 2017, 2017.

P. Toreini und S. Morana, "Designing Attention-aware Business Intelligence and Analytics Dashboards" in Proc. Designing the Digital Transformation: DESRIST 2017 Research in Progress Proceedings. 12th International Conference on Design Science Research in Information Systems and Technology, Karlsruhe, 30. Mai - 1. Juni 2017, 2017.

U. Gnewuch, S. Morana, und A. Maedche, "Towards Designing Cooperative and Social Conversational Agents for Customer Service" in Proc. Proceedings of the 38th International Conference on Information Systems (ICIS), 2017.

S. Morana, J. Kroenung, und A. Maedche, ""I did use it!" - Assessing subjective vs objective cognitive artifact usage" in Proc. 13. Internationale Tagung Wirtschaftsinformatik (WI 2017), 2017.

S. Schacht, F. Keusch, N. Bergmann, und S. Morana, "Web Survey Gamification - Increasing Data Quality in Web Surveys by Using Game Design Elements (Research in Progress)" in Proc. Twenty-Fifth European Conference on Information Systems (ECIS), Guimarães, P, June 5-10, 2017, 2017.

M. Reuter-Oppermann, S. Morana, und P. Hottum, "Towards Designing an Assistant for Semi-Automatic EMS Dispatching" in Proc. Proceedings of the 50th Hawaii International Conference on System Sciences (HICSS), 2017.
doi: 10.24251/HICSS.2017.430

S. Morana, P. Hottum, und A. Maedche, "Design Science Research in Service Science: Towards a Theory-Grounded Design of Digital Service Systems" in Proc. Presentation at the workshop on Service Science: Perspectives from the Next Generation of Service Scholars, Pre-ECIS Workshop, Istanbul, Turkey, June 12th, 2016, 2016.

S. Gregor, A. Maedche, S. Morana, S. Schacht, J. Parsons, T. Tuunanen, J. R. Venable, M. Helfert, und B. Donnellan, "Designing knowledge interface systems: past, present, and future" in Proc. Breakthroughs and Emerging Insights from Ongoing Design Science Projects: Research-in-progress papers and poster presentations from the 11th International Conference on Design Science Research in Information Systems and Technology (DESRIST) 2016, 2016.

P. Haake, S. Morana, S. Schacht, A. Maedche, L. Zhou-Hartmann, und A. Maedche, "Designing an End User Participation and Involvement Assistant for Continuous IS Development (Research in Progress)" in Proc. Proceedings of the 37th International Conference on Information Systems (ICIS), 2016.

V. Dorner, S. Morana, A. Maedche, und C. Weinhardt, "Towards designing individual value-oriented decision support for selecting Internet-based services" in Proc. Lecture Notes in Informatics (LNI), Proceedings - Series of the Gesellschaft fur Informatik (GI), 2016.

S. Morana, S. Schacht, T. Gerards, und A. Maedche, "Understanding the Effects of Process Guidance Systems on Users' Process Compliance Performance" in Proc. IFIP 8.2 Organizations and Society in Information Systems Workshop (OASIS 2015), 2015.

S. Morana, S. Schacht, T. Gerards, und A. Maedche, "ITSM ProcessGuide – A Longitudinal and Multi-Method Field Study for Real-World DSR Artifact Evaluation" in Proc. At the Vanguard of Design Science: First Impressions and Early Findings from Ongoing Research. 10th International Conference on Design Science Research in Information Systems and Technology (DESRIST), 2015.

S. Schacht, S. Morana, N. Urbach, A. Maedche, S. Morana, und A. Maedche, "Are you a Maverick? Towards a Segmentation of Collaboration Technology Users (Research in Progress)" in Proc. Proceedings of the 36th International Conference on Information Systems (ICIS),, p. 7. 2015.

S. Morana, S. Schacht, A. Scherp, und A. Maedche, "Designing a Process Guidance System to Support User's Business Process Compliance" in Proc. Proceedings of the 35th International Conference on Information Systems (ICIS),, p. 6. 2014.

S. Schacht, S. Morana, und A. Maedche, "The Project World - Gamification in Project Knowledge Management (Research in Progress)" in Proc. Proceedings of the 22nd European Conference on Information Systems (ECIS), 2014.

S. Morana, S. Schacht, A. Scherp, und A. Maedche, "User Guidance for Document-Driven Processes in Enterprise Systems (Research in Progress)." Springer, Berlin, Heidelberg, vol. {2013.
doi: 10.1007/978-3-642-38827-9_42

S. Laumer und S. Morana, "HR natural language processing-Conceptual overview and state of the art on conversational agents in human resources management.". 2022.

S. Morana, U. Gnewuch, D. Jung, und C. Granig, "The Effect of Anthropomorphism on Investment Decision-Making with Robo-Advisor Chatbots.". 2020.

S. Morana und A. Maedche, "Designing Process Guidance Systems the Case of IT Service Management" , Springer, Cham ed., 2020.
doi: 10.1007/978-3-030-46781-4_8

J. Feine, U. Gnewuch, S. Morana, und A. Maedche, "Gender Bias in Chatbot Design." , vol. 11970 LNCS. 2020.
doi: 10.1007/978-3-030-39540-7_6

J. Feine, S. Morana, und A. Maedche, "A Chatbot Response Generation System." Association for Computing Machinery. 2020.
doi: 10.1145/3404983.3405508

J. Feine, S. Morana, und A. Maedche, "Leveraging Machine-Executable Descriptive Knowledge in Design Science Research – The Case of Designing Socially-Adaptive Chatbots." , vol. 11491 LNCS. 2019.
doi: 10.1007/978-3-030-19504-5_6

A. Maedche, S. Gregor, S. Morana, und J. Feine, "Conceptualization of the Problem Space in Design Science Research." Springer, Cham, vol. 11491. 2019.
doi: 10.1007/978-3-030-19504-5_2

C. Friemel, S. Morana, J. Pfeiffer, und A. Maedche, "On the Role of Users’ Cognitive-Affective States for User Assistance Invocation." Springer, Cham, vol. 25. 2017.
doi: 10.1007/978-3-319-67431-5_5

S. Schacht, A. Reindl, S. Morana, und A. Maedche, Projektwissen spielend einfach managen mit der ProjectWorld, Springer Fachmedien Wiesbaden. 2016.
doi: 10.1007/978-3-658-14854-6

S. Morana, S. Schacht, und A. Maedche, "Exploring the Design, Use, and Outcomes of Process Guidance Systems - A Qualitative Field Study." , vol. 9661 LNCS. 2016.
doi: 10.1007/978-3-319-39294-3_6

M. Nadj, S. Morana, und A. Maedche, "Towards a Situation-Awareness-Driven Design of Operational Business Intelligence \& Analytics Systems." Univ. College, CORA. 2015.

S. Morana, T. Gerards, A. Maedche, und A. Maedche, "ITSM ProcessGuide: A Process Guidance System for IT Service Management." Springer, Cham, vol. 2015.
doi: 10.1007/978-3-319-18714-3_32