Discover our labs!

New product development laboratory

Our (digital) new product development lab enables us to collect and analyse data. The topics include decision-making behaviour in the context of product development, the integration of artificial intelligence into design development, customer involvement up to the point of market entry, and gamification. In the lab, you will apply approaches from agile project management and design thinking to the realisation of product ideas. We work closely with entrepreneurs, innovators and pioneers from various disciplines.

Digital Transformation Lab

In the Digital Transformation Lab, everything revolves around virtual reality, augmented reality and design thinking. The lab is equipped with innovative technologies as well as hardware and software such as VR glasses, motion capture systems or eye trackers. The digitalisation lab is used in teaching and for research projects to address questions on the challenges of digital transformation. This gives you a profound understanding of the procedures and limitations of digitalisation.