2011

2011

Groeppel-Klein, Andrea und Claas Christian Germelmann (2011): Improving Attitude towards Compliance with Medication through a Public Health Campaign. A Field Study, in: European Advances in Consumer Research, Vol. 9, hrsg. von Alan Bradshaw, Chris Hackley und Maclaran Pauline, London, UK: Association for Consumer Research, im Druck.

Königstorfer, Jörg and Walter F. J. Schmidt (2011): Effects of Exercise Training and a Hypocaloric Diet on Female Monozygotic Twins in Free-Living Conditions, in: Physiology & Behavior, 104 (5), 838-844.

Uhrich, Sebastian und Jörg Königstorfer (2011): Soziale Verantwortung offizieller Sponsoren von Großsportveranstaltungen: Kommunikationspolitische Wirkungen auf Konsumenten, in: Europäische Sportmodelle: Gemeinsamkeiten und Differenzen in international vergleichender Perspektive, hrsg. von Eike Emrich, Christian Pierdzioch und Martin-Peter Büch, Sportökonomie – Schriftenreihe des AK Sportökonomie, Band 13, Schorndorf: Hofmann, 135-162.

Groeppel-Klein, Andrea und Claas Christian Germelmann (2011): Revealing an Advertising Myth: How Supportive is Editorial Support?, in: Advances in Consumer Research, Vol. 38, hrsg. von Darren W. Dahl, Gita V. Johar und Stijn M. J. van Osselaer, Duluth, MN: Association for Consumer Research, im Druck.

Koenigstorfer, Joerg, Andrea Groeppel-Klein, and Friederike Kamm (2011): The Influence of Front-of-Pack Nutrition Labels on Consumers´ Food Choices at the Point of Purchase and the Point of Consumption, in: Advances in Consumer Research, Vol. 38, ed. Darren W. Dahl, Gita V. Johar und Stijn M. J. van Osselaer, Duluth, MN: Association for Consumer Research.

Gröppel-Klein, Andrea (2011): The pros and cons of different measurement ideologies, in: The Day after - Inspiration, Innovation, Implementation. Proceedings of the 40th European Marketing Academy Conference, hrsg. von Maja Macovec Brenčič, Ljubljana, Slovenia, 2011.

Gröppel-Klein, Andrea und Claas Christian Germelmann (2011): Globalizing the Idea that the "Customer is King", in: Fallstudien zum Internationalen Marketing, hrsg. von Joachim Zentes, Bernhard Swoboda und Dirk Morschett, Wiesbaden: Gabler.

Koenigstorfer, Joerg, Sebastian Uhrich, and Andrea Groeppel-Klein (2011): Explanatory Mechanisms for CSR-Linked Sport Sponsorship Effects, in: Proceedings of the 19th European Association for Sport Management Conference, Madrid 2011.

Uhrich, Sebastian and Joerg Koenigstorfer (2011): Leveraging Sponsorships with Corporate Social Responsibility Activities – Effects on Consumer Perceptions of Brands, in: The day after – inspiration, innovation, implementation, Proceedings of the 40th European Marketing Academy Conference, Ljubljana 2011.

Gröppel-Klein, Andrea und Gabriela Steinhauser (2011): “As long as we both shall live”: A consumer lifecycle-based view of lifelong brand relationships, in: The Day after - Inspiration, Innovation, Implementation. Proceedings of the 40th European Marketing Academy Conference, hrsg. von Maja Macovec Brenčič, Ljubljana, Slovenia, 2011.

Spilski, Anja und Andrea Gröppel-Klein (2011): Credibility of functional food brands: The interaction of brand name familiarity and retail category, in: The Day after - Inspiration, Innovation, Implementation. Proceedings of the 40th European Marketing Academy Conference, hrsg. von Maja Macovec Brenčič, Ljubljana, Slovenia, 2011.