Innovation and Start-up Management (Innovations- und Gründungsmanagement)

Hybrid Teaching Mode in WS22/23


In the winter semester 2022/23, the lecture and the tutorial of the module Innovation and Start-up Management will be offered as a hybrid live event, which gives you the opportunity to participate either in presence, or digitally via "Microsoft Teams". The lecture will take place every Tuesday, 4-6 p.m., starting October 25, 2022, and the tutorial will take place every Monday, 10 a.m.-12 p.m., starting November 14, 2022, in the lecture hall Building B4 1 / Lecture Hall 0.18 (cf. LSF). If you are interested in the event "Innovation and Start-up Management", please register for the event via our learning platformMoodle to get access to the event materials. In the section "Organizational matters and announcements"  you will receive the access data for the hybrid live lectures and the live exercises. Instructions on how to use Moodle and Microsoft Teams can be foundhere.


In case of technical problems we reserve the right to change the event format.



  • Semester: Winter Semester
  • Study programs: Business Administration Bachelor
  • Scope: 4 SWS/6 CPs
  • Exam: written exam
  • Location: Hybrid teaching* (Building B4 1 | Lecture hall 0.18)
  • Time: Tuesdays, 4:00p.m. - 6:00p.m. (Lecture) | Mondays, 10:00a.m. - 12:00p.m. (Tutorial)
  • Start: 25 October 2022 (Lecture) | 14.11.2022 (Tutorial)
  • Contact:




The course "Innovation and Start-up Management" is aimed at Bachelor students and provides a general overview of the tasks and critical boundary conditions of innovation and start-up management. The importance, requirements and central tasks in both areas are discussed in order to then provide the participants with management approaches and instruments on how innovation goals can be pursued and start-ups implemented in practice. Within the sub-area "Innovation Management", the importance of innovation processes in companies, as well as their expedient design in business practice is in the foreground. Within the sub-area "Start-up Management", the focus is on the design and goal-oriented management of the start-up process, as well as the entrepreneurial behavior of individuals.


Content Overview

  1. Introduction and Organizational Matters
  2. Innovation Management
    1. Innovation strategies
    2. Impetus for innovation
    3. Innovation processes
    4. Organizational forms of innovation management
    5. Actors in innovation management
    6. Innovation management methods
    7. Innovation culture and framework conditions
  3. Foundation Management
    1. Forms and meaning of entrepreneurship
    2. Discovery and creation of entrepreneurial opportunities
    3. Assessment and perception of entrepreneurial opportunities
    4. Conception of the business model and derivation of a business plan
    5. Intangible resources in start-up management
    6. Market entry, marketing and positioning
    7. Harvest and company exit
  4. Sample exam



The contents of the exercise are based on the contents of the course "Innovation and Start-up Management - Lecture". Within the scope of the exercise, various aspects of the lecture part are deepened and implemented in a practical manner within exercise tasks, case studies, short presentations and discussions. In addition to deepening the lecture material and building methodological skills, the exercise aims to prepare students for the final exam in a goal-oriented manner.



Course materials


Lecture notes


Exercise documents


See learning platform Moodle


The following programs can unpack ZIP files


Apple - iZip


Windows - Winrar

Learning Goals


After attending the module "Innovation and Start-up Management", students have a basic understanding of the importance of innovations and start-ups in a business context. In the course of the module, the students have become acquainted with various theoretical approaches as well as practice-oriented methods for effective innovation and start-up management in order to be able to apply the knowledge thus acquired in professional practice.



  • Fueglistaller, U., Müller, C., Müller, S., & Volery, T. (2012). Entrepreneurship: Modelle-Umsetzung-Perspektiven Mit Fallbeispielen aus Deutschland, Österreich und der Schweiz. Springer-Verlag.
  • Corsten, H., Gössinger, R., Schneider, H. (2006): Grundlagen des Innovationsmanagements. München 2006.
  • Gassmann, O., & Sutter, P. (2013). Praxiswissen Innovationsmanagement: Von der Idee zum Markterfolg. Carl Hanser Verlag GmbH Co KG.
  • Grichnik, D., Brettel, M., Koropp, C., & Maurer, R. (2010). Entrepreneurship: unternehmerisches Denken. Entscheiden und Handeln in innovativen und technologieorientieren Unternehmungen, Stuttgart.
  • Hauschildt, J., Salomo, S., Schultz, C., & Kock, A. (2016). Innovationsmanagement. Vahlen.
  • Pott, O., & Pott, A. (2012). Entrepreneurship: Unternehmensgründung, unternehmerisches Handeln und rechtliche Aspekte. Springer-Verlag.
  • Stern, T., Jaberg, H. (2007): Erfolgreiches Innovationsmanagement. Erfolgsfaktoren – Grundmuster – Fallbeispiele. 3. Aufl., Wiesbaden 2007.
  • Vahs, D., & Brem, A. (2013). Innovationsmanagement: Von der Idee zur erfolgreichen Vermarktung (4. Ausg.). Stuttgart: Schäffer-Poeschel Verlag.