Innovation and Start-up Management (Innovations- und Gründungsmanagement)

Organizational

  • Semester: Winter Semester
  • Study programs: Business Administration Bachelor
  • Scope: 4 SWS/6 CPs
  • Exam: written exam
  • Location: Hybrid teaching* (Building B4 1 | Lecture hall 0.18)
  • Time: Tuesdays, 4:00p.m. - 6:00p.m. (Lecture) | Mondays, 10:00a.m. - 12:00p.m. (Tutorial)
  • Start: 25 October 2022 (Lecture) | 14.11.2022 (Tutorial)
  • Contact:

Content

Lecture

 

The course "Innovation and Start-up Management" is aimed at Bachelor students and provides a general overview of the tasks and critical boundary conditions of innovation and start-up management. The importance, requirements and central tasks in both areas are discussed in order to then provide the participants with management approaches and instruments on how innovation goals can be pursued and start-ups implemented in practice. Within the sub-area "Innovation Management", the importance of innovation processes in companies, as well as their expedient design in business practice is in the foreground. Within the sub-area "Start-up Management", the focus is on the design and goal-oriented management of the start-up process, as well as the entrepreneurial behavior of individuals.

 

Content Overview

  1. Introduction and Organizational Matters
  2. Innovation Management
    1. Innovation strategies
    2. Impetus for innovation
    3. Innovation processes
    4. Organizational forms of innovation management
    5. Actors in innovation management
    6. Innovation management methods
    7. Innovation culture and framework conditions
  3. Foundation Management
    1. Forms and meaning of entrepreneurship
    2. Discovery and creation of entrepreneurial opportunities
    3. Assessment and perception of entrepreneurial opportunities
    4. Conception of the business model and derivation of a business plan
    5. Intangible resources in start-up management
    6. Market entry, marketing and positioning
    7. Harvest and company exit
  4. Sample exam

Exercise

 

The contents of the exercise are based on the contents of the course "Innovation and Start-up Management - Lecture". Within the scope of the exercise, various aspects of the lecture part are deepened and implemented in a practical manner within exercise tasks, case studies, short presentations and discussions. In addition to deepening the lecture material and building methodological skills, the exercise aims to prepare students for the final exam in a goal-oriented manner.

 

Download

Course materials

 

Lecture notes

 

Exercise documents

 

See learning platform Moodle

 

The following programs can unpack ZIP files

 

Apple - iZip

 

Windows - Winrar

Learning Goals

 

After attending the module "Innovation and Start-up Management", students have a basic understanding of the importance of innovations and start-ups in a business context. In the course of the module, the students have become acquainted with various theoretical approaches as well as practice-oriented methods for effective innovation and start-up management in order to be able to apply the knowledge thus acquired in professional practice.

 

Literature

  • Fueglistaller, U., Müller, C., Müller, S., & Volery, T. (2012). Entrepreneurship: Modelle-Umsetzung-Perspektiven Mit Fallbeispielen aus Deutschland, Österreich und der Schweiz. Springer-Verlag.
  • Corsten, H., Gössinger, R., Schneider, H. (2006): Grundlagen des Innovationsmanagements. München 2006.
  • Gassmann, O., & Sutter, P. (2013). Praxiswissen Innovationsmanagement: Von der Idee zum Markterfolg. Carl Hanser Verlag GmbH Co KG.
  • Grichnik, D., Brettel, M., Koropp, C., & Maurer, R. (2010). Entrepreneurship: unternehmerisches Denken. Entscheiden und Handeln in innovativen und technologieorientieren Unternehmungen, Stuttgart.
  • Hauschildt, J., Salomo, S., Schultz, C., & Kock, A. (2016). Innovationsmanagement. Vahlen.
  • Pott, O., & Pott, A. (2012). Entrepreneurship: Unternehmensgründung, unternehmerisches Handeln und rechtliche Aspekte. Springer-Verlag.
  • Stern, T., Jaberg, H. (2007): Erfolgreiches Innovationsmanagement. Erfolgsfaktoren – Grundmuster – Fallbeispiele. 3. Aufl., Wiesbaden 2007.
  • Vahs, D., & Brem, A. (2013). Innovationsmanagement: Von der Idee zur erfolgreichen Vermarktung (4. Ausg.). Stuttgart: Schäffer-Poeschel Verlag.