Corporate Entrepreneurship


  • Semester: Sommer Semester
  • Study Programs: Business Administration Master, Business Informatics Master
  • Scope: 4 SWS/6 CPs
  • Exam: written exam
  • Location: Lecture in presence in building B4 1 / lecture hall 0.26
  • Time:
    mondays, 10:00a.m. - 12:00a.m. (Exercise)
    tuesdays, 4:00p.m. - 6:00p.m. (Lecture)
  • Start: 11.04.2023 (Lecture)
               24.04.2023 (Exercice)
  • Contact: Franziska Janz (franziska.janz(at)
  • Please note that the course will be held in German. 



In times of stagnating markets and global competitive pressure, it is becoming increasingly important even for established companies to implement entrepreneurial thinking and action in and outside their organizational structure. Against this background, the event will highlight the importance of corporate entrepreneurship for the long-term viability of established companies. Corporate entrepreneurship encompasses all entrepreneurial activities of established companies on an individual or organizational level, with the aim of identifying innovative ideas and implementing them within existing organizational structures. Along the five management functions planning, organization, human resources, leadership and control, approaches for entrepreneurial activities within established organizational structures are shown in order to achieve an innovative and proactive, as well as flexible orientation of the company.


Content Overview


1. Fundamentals of Corporate Entrepreneurship
2. Management Functions in Corporate Entrepreneurship
2.1 Planning
2.2 Organization
2.3 Personnel
2.4 Leadership
2.5 Control
3. Change Management within Corporate Entrepreneurship
4. Corporate entrepreneurship in national contexts
5. Approaches to measuring corporate entrepreneurship
6. Implementing corporate entrepreneurship with cooperations




Lecture Notes



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Learning Goals


After attending the lecture "Corporate Entrepreneurship", students will be able to implement entrepreneurial thinking and acting in and outside of an established organizational structure. The overall objective of the course is to provide students with a profound understanding of the relevance, requirements, structures and methods of corporate entrepreneurship. To this end, students are introduced to appropriate approaches and management techniques along the five management functions of planning, organization, human resources, leadership and control to identify and successfully implement entrepreneurial opportunities within an organization.


  • Engelen, A., Engelen, M., & Bachmann, J. T. (2014). Corporate Entrepreneurship: Unternehmerisches Management in etablierten Unternehmen. Springer-Verlag.
  • Frank, H. (Ed.). (2009). Corporate entrepreneurship. facultas. wuv/maudrich.
  • Morris, M. H., Kuratko, D. F., & Covin, J. G. (2010). Corporate entrepreneurship & innovation. Cengage Learning.