Seminar Technology and Innovation Management

Organization Bachelorseminar SoSe 2023

The final topic assignment will take place on Tuesday, 24.01.2023, starting at 14:00 in building C3.1, room 3.01.

Please remember to send us your topic preferences until 03.01.2023  elena.banowitz(at)


The Department of Technology and Innovation Management (TIM) offers a seminar with varying topics for Bachelor students in the summer semester and for Master students in the winter semester.



Formale Voraussetzungen


Please refer to the examination regulations that apply to you for information on registration and formal admission to the seminar.


Range and selection of topics


The respective seminar topics are based on the current research focus of the chair. These mostly deal with topics from the intersection of technology and innovation management as well as from the area of business start-ups.


A selection of past topics for your orientation:

  • Barriers in the adoption process of innovation
  • From physiological signal to emotion: impact of consumer product marketing on biological processes.
  • Neuromarketing: Using biological signals to efficiently and effectively market new products
  • Success factors in the market launch of innovations
  • Early Technology Detection - Conceptual Perspective on the Evaluation of Early Detected Technologies.
  • Strategic implications of early technology detection on the business model
  • Technological diversification as an option for technology exploitation using a self-selected example
  • The role of innovation communities in the development of new technologies
  • Co-creation in technology-based services: An analysis in the field of social media

Seminar schedule

At the beginning


At the beginning of the respective seminar, the participants meet in the initial event. Here, the individual seminar topics are first presented and explained to the participants. Afterwards, the participants can choose a topic to work on according to their preferences.


In the process


During the processing time it is open to every seminar participant to contact a member of the chair's staff in case of questions concerning the elaboration.


For delivery


After the end of the processing time, the seminar participants will be informed about the date of the seminar presentation via email.


The presentation


On the date of the presentation, or oral presentation of the written work, students have the opportunity to present their findings to fellow students. This date should be given special attention. The final presentation is a compulsory event for all seminar participants. Furthermore, it should be noted that the active participation, i.e. the critical questioning of further seminar results as well as the constructive participation in group discussions has an impact on the final grading of the students.


Formalities - written elaboration

Page scopes


The following figure refers to the number of pages in the text section. The number of pages includes figures/tables, but not the title page, outline, indexes and appendix. Exceeding the maximum limit is only permitted after consultation with the supervisor (e.g. for extensive, empirical work)

Seminar papers: 15 text pages(±10 %) 


Handing in the work


The seminar paper is to be submitted in DIN A4 format and printed on one side. Please submit one printed copy as well as a digital version by mail to the department.


Format guidelines


For information on format guidelines and how to further design your seminar paper, please refer to the following document. Unless otherwise specified by the supervisor, the American Psychological Association (APA) style will be used.


Formalities - Presentation

The following framework should be considered for the creation of the presentation:

  • Presentation time: approx. 15 minutes
  • Number of slides: approx. 12 foils
  • Discussion: approx. 15 minutes
  • Separate handouts: optional
  • Grading: structure, content, generated scientific value & general presentation skills
  • Provision: Please send your presentation to Mrs. Anne Küntzler ( at least 24h before the actual presentation date



If questions remain unanswered, a look at the literature on scientific work will help you:


  • Bänsch, A., & Alewell, D. (2009). Wissenschaftliches Arbeiten. Oldenbourg Verlag, München.
  • Gopen, G., & Swan, J. (1990). The Science of Scientific Writing: If the reader is to grasp what the writer means, the writer must understand what the reader needs. American Scientist, 78(6), 550-558.
  • Ebster, C. & Stalzer, L. (2008). Wissenschaftliches Arbeiten für Wirtschafts- und Sozialwissenschaftler. 3. Aufl., Universitätsverlag, Wien.
  • Theisen, M. R. (2008). Wissenschaftliches Arbeiten: Technik - Methodik – Form. 14. Aufl., Vahlen, München.
  • Töpfer, A. (2010). Erfolgreich Forschen. Ein Leitfaden für Bachelor-, Master-Studierende und Doktoranden. 2.Aufl., Springer, Heidelberg.

If there are still uncertainties on your side after that, talk to your supervisor at the TIM department - we will be happy to help you!