Publikationen

 

Monographien:

  • Popp, B. (2011): Markenerfolg durch Brand Communities – Eine Analyse der Wirkung psychologischer Variablen auf ökonomische Erfolgsindikatoren. Wiesbaden: Gabler-Verlag.

 

Herausgeberwerke:

  • Woratschek, H., Horbel, C., & Popp, B. (Hrsg.). (2015): Value co-creation in sport management. Abingdon, Oxon, UK: Routledge. (Dieses Buch wurde ursprünglich als Special Issue 2014/1 der Zeitschrift European Sport Management Quarterly veröffentlicht)

 

Beiträge in referierten Zeitschriften:

  • Woratschek, H., Horbel, C., & Popp, B. (2019). Determining Customer Satisfaction and Loyalty from a Value Co-Creation Perspective. The Service Industries Journal. doi: 10.1080/02642069.2019.1606213
  • Popp, B., Horbel, C., & Germelmann, C. C. (2018). Social-Media-Based Antibrand Communities Opposing Sport-Team Sponsors: Insights From Two Prototypical Communities. International Journal of Sport Communication, 11(3), 339-368. doi: 10.1123/ijsc.2018-0082
  • Popp, B., & Wilson, B. (2018). Investigating the Role of Identification for Social Networking Facebook Brand Pages. Computers in Human Behavior, 84, 141-152. doi: 10.1016/j.chb.2018.01.033
  • Popp, B., & Woratschek, H. (2017). Consumer–brand identification revisited: An integrative framework of brand identification, customer satisfaction, and price image and their role for brand loyalty and word of mouth. Journal of Brand Management24(3), 250-270. doi: 1057/s41262-017-0033-9
  • Popp, B., & Woratschek, H. (2017). Consumers’ relationships with brands and brand communities – The multifaceted roles of identification and satisfaction. Journal of Retailing and Consumer Services, 35, 46-56. doi: 1016/j.jretconser.2016.11.006
  • Horbel, C., Popp, B., Woratschek, H., & Wilson, B. (2016). How context shapes value co-creation: spectator experience of sport events. The Service Industries Journal, 36(11-12), 510-531. doi: 1080/02642069.2016.1255730
  • Popp, B., Germelmann, C. C., & Jung, B. (2016). We love to hate them! Social media-based anti-brand communities in professional football. International Journal of Sports Marketing and Sponsorship, 17(4), 349-367. doi: 1108/IJSMS-11-2016-018
  • Maier, C., Woratschek, H., Ströbel, T., & Popp, B. (2016). Is it really all about money? A study on incentives in elite team sports. European Sport Management Quarterly, 16(5), 592–612. doi: 1080/16184742.2016.1188841
  • Popp, B., Wilson, B., Horbel, C., & Woratschek, H. (2016): Relationship building through Facebook brand pages: the multifaceted roles of identification, satisfaction, and perceived relationship investment. Journal of Strategic Marketing, 24(3-4), 278-294. doi:1080/0965254X.2015.1095226
  • Popp, B., & Woratschek, H. (2016): Introducing branded communities in sport for building strong brand relations in social media. Sport Management Review, 19(2), 183-197. doi: 1016/j.smr.2015.06.001
  • Woratschek, H., Horbel, C., & Popp, B. (2014): The sport value framework – a new fundamental logic for analyses in sport management. European Sport Management Quarterly, 14(1), 6-24. doi: 1080/16184742.2013.865776
  • Woratschek, H., Horbel, C., & Popp, B. (2014): Value co-creation in sport management. European Sport Management Quarterly, 14(1), 1-5. doi: 1080/16184742.2013.866302

 

Beiträge in Sammelbänden:

  • Popp, B., & Woratschek, H. (2018). Sport, Social Media and Online Communities (China Friendship Publishing Company, Trans.). In U. Wagner, R. K. Storm & K. Nielsen (Eds.), When sport meets business (Chinese Edition) (pp. 135-154). Beijing: China Friendship Publishing Company.
  • Woratschek, H., Horbel, C., & Popp, B. (2018). Videographic Analysis of "Weird Guys": What Do Relationships Mean to Football Fans? In J. J. Zhang & B. G. Pitts (Eds.), The Global Football Industry: Marketing Perspectives (pp. 210-236). London: Routledge.
  • Popp, B. (2017). Brand Communities: Grundidee, Konzept und empirische Befunde. In F.-R. Esch (Hrsg.), Handbuch Markenführung (2. Auflage, S. 1-15). Wiesbaden: Springer.
  • Horbel, C., Woratschek, H., & Popp, B. (2017). Value Co-Creation. In H. Corsten & S. Roth (Eds.), Handbuch Dienstleistungsmanagement (S. 63-78). München: Vahlen.
  • Popp, B., Horbel, C., & Woratschek, H. (2017). Wertkette, Wertshop und Wertnetzwerk. In H. Corsten & S. Roth (Eds.), Handbuch Dienstleistungsmanagement (S. 507-517). München: Vahlen.
  • Woratschek, H., Popp, B., & Horbel, C. (2017). Merkmalsorientierte Ansätze der Qualitätsmessung. In H. Corsten & S. Roth (Eds.), Handbuch Dienstleistungsmanagement (S. 1197-1217). München: Vahlen.
  • Popp, B., & Woratschek, H. (2016): Sport, Social Media, and Anti-Brand Communities. In U. Wagner, R. K. Storm & K. Nielsen (Hrsg.), When sport meets business: Challenges, Capabilities, Critiques.London, UK: SAGE.
  • Woratschek, H., Horbel, C., & Popp, B. (2015): Value co-creation in sport management. In H. Woratschek, C. Horbel & B. Popp (Hr), Value co-creation in sport management (S. 1-5), Routledge, Abingdon, Oxon, UK. (Dieser Beitrag ist ursprünglich in der Special Issue 2014/1 der Zeitschrift European Sport Management Quarterly erschienen.)
  • Woratschek, H., Horbel, C., & Popp, B. (2015): The sport value framework – a new fundamental logic for analyses in sport management. In H. Woratschek, C. Horbel & B. Popp (Hrsg.), Value co-creation in sport management (S. 6-24). Abingdon, Oxon, UK: Routledge. (Dieser Beitrag ist ursprünglich in der Special Issue 2014/1 der Zeitschrift European Sport Management Quarterly erschienen.)
  • Woratschek, H., Horbel, C., Popp, B. & Ströbel, T. (2015): Service-Quality-Value-Framework: Eine Integration von zentralen Forschungsansätzen im Dienstleistungsmanagement, in: Bartsch, S., & Blümelhuber, C.: Always Ahead im Marketing: Offensiv, digital, strategisch, Springer, Berlin, S. 99-116.
  • Woratschek, H., Horbel, C., & Popp, B. (2015): Value Creation im Sport: Von der Integrativität zum Sport Value Framework, in: Fließ, S., Haase, M., Jacob, F., Ehret, M. (Hrsg.): Kundenintegration und Leistungslehre, Springer, Wiesbaden, S. 135-155.
  • Popp, Bastian (2013): Ein Framework zur Integration des Identifikationskonzeptes in die Marketingforschung, in: Roth, Stefan (Hrsg.): Aktuelle Beiträge zur Dienstleistungsforschung, Springer Gabler, Wiesbaden, 2013, S. 151-169.
  • Woratschek, H., Horbel, C., Roth, S. & Popp, B. (2008): Der Einsatz der Videographie im Dienstleistungsmanagement – Eine Analyse von "verrückten Typen", in: Benkenstein, M. (Hrsg.): Neue Herausforderungen an das Dienstleistungsmarketing, Gabler, Wiesbaden, S. 19-40.
  • Woratschek, H., Horbel, C. & Popp, B. (2007): Identifikation von Servicelücken bei Dienstleistungsunternehmen. Die Anwendung des ISL-Ansatzes am Beispiel einer multifunktionalen Sportanlage, in: Gouthier, M. H. J., Coenen, C., Schulze, H. S. & Wegmann, C. (Hrsg.): Service Excellence als Impulsgeber: Strategien – Management – Innovationen – Branchen, Gabler, Wiesbaden, S. 287-304.
  • Woratschek, H., Horbel, C., Popp, B. & Roth, S. (2007): "Verrückte Typen" – Eine videografische Studie über Fußballfans, Spektrum – das Wissenschaftsmagazin der Universität Bayreuth(02/07), S. 34-37.

 

Referierte Konferenzbeiträge:

  • Popp, B., Horbel, C., & Peter, M. (2019). Internationalisation of Sport Clubs: The Case of German Bundesliga and China. Paper presented at the 27th European Association for Sport Management Conference (EASM), Sevilla, Spain.
  • Popp, B., Horbel, C., Klein, P., & Rach, N. (2018). The Impact of Rivalry among Sport Teams on Sport Sponsorship Evaluation: Lessons from the German Bundesliga. Paper presented at the 26th European Association for Sport Management Conference (EASM), Malmö, Sweden.
  • Popp, B., & Horbel, C. (2017). Consumer-Scepticism towards Sponsoring and its Impact on Sport Sponsorship. Paper presented at the 25th European Association for Sport Management Conference (EASM), Bern, Switzerland.
  • Popp, B., & Wilson, B. (2016). Investigating the multiple impacts that football club Facebook brand pages have on community and sport team loyalty. Paper presented at the 24th European Association for Sport Management Conference (EASM), Warsaw, Poland.
  • Woratschek, H., Mühlbeyer, J., & Popp, B. (2016). Customer Engagement Platforms - Towards A Better Understanding Through Customer Roles in Sport Events. Paper presented at the 24th European Association for Sport Management Conference (EASM), Warsaw, Poland.
  • Mühlbeyer, J., Woratschek, H., & Popp, B. (2016). Revisiting and Theorizing Customer Engagement in Sport. Paper presented at the 24th European Association for Sport Management Conference (EASM), Warsaw, Poland.
  • Popp, B., Horbel, C., & Woratschek, H. (2016): Same, but Different? Comparing the Effectiveness of Hotel Reviews in the Contexts of Facebook, Travel Communities, and Tripadvisor, 45th Annual Conference of the European Marketing Academy (EMAC), Oslo, Norway.
  • Popp, B., Horbel, C., & Germelmann, C. (2016): Nature and Consequences of Social Media-Based Anti-Brand Activism against Sponsors and Investors of Sport Teams, 19th AMS World Marketing Congress, Paris, France.
  • Popp, B., & Germelmann, C. (2016): Nature and Multifaceted Consequences of Facebook-Based Anti-Brand Communities in Sport 2016, AMS Annual Conference, Lake Buena Vista, Florida, USA.
  • Popp, B., Horbel, C., & Germelmann, C. (2016): No to the Sponsor! Nature and consequences of social media-based anti-sponsor-brand communities, 20. Jahrestagung des Arbeitskreises Sportökonomie, Mainz.
  • Horbel, C., Popp, B., Woratschek, H., & Wilson, B. (2015): Context Matters: How Context Shapes Sport Event Experience and Spectators’ Value, French-Austrian-German Research Workshop on Consumer Behaviour, Bayreuth.
  • Popp, B., Horbel, C., & Germelmann, C. (2015): Social Network-Based Anti-Brand Communities Opposing Sponsors of Sport Teams, 23rd European Association of Sport Management Conference (EASM), Dublin, Ireland.
  • Horbel, C., Popp, B., Woratschek, H., & Wilson, B. (2015): Same Game – Different Experience: How Context Influence Event Experience And Spectator Perceptions, 23rd European Association of Sport Management Conference, Dublin, Ireland.
  • Horbel, C., Popp, B. & Woratschek, H. (2015): Context-Dependent Co-Creation of Event Experience and Value, 2015 Naples Forum on Service, Naples, Italy.
  • Popp, B., Horbel, C., & Wilson, B. (2015): Tell me who you are! The effectiveness of personalising online customer reviews, 44th Annual Conference of the European Marketing Academy (EMAC), Leuven, Belgium.
  • Horbel, C., Popp, B., & Woratschek, H. (2015): Sportevents im Kontext - Der Einfluss kontextspezifischer Akteure auf den wahrgenommenen Wert der Zuschauer, 19. Jahrestagung des Arbeitskreises Sportökonomie, Leipzig.
  • Popp, B. & Woratschek, H. (2014): The Moderating Role of Trust in Facebook on the Dynamics of Identification, Satisfaction and Loyalty towards Facebook Brand Pages of Football Clubs, 22nd Conference of the European Association for Sport Management (EASM) , Coventry, UK, September 2014.
  • Popp, B., Germelmann, C., & Woratschek, H. (2014): Can Online Anti-Brand Communities Devalue Sponsorship Engagement? - Findings from a Mixed Methods Study from the Sports Context, 43rd European Marketing Academy Conference (EMAC), Valencia, Spain, June 2014.
  • Horbel, C., Wilson, B, & Popp, B. (2014): The Moderating Role of Perceived Relationship Investment on the Dynamics of Identification, Satisfaction and Loyalty Towards Facebook Brand Pages, 43rd European Marketing Academy Conference (EMAC), Valencia, Spain, June 2014. 
  • Jung, B., Popp, B., & Germelmann, C. (2013): Online Anti-Brand Communities in Professional Sports and Their Relevance for Sponsors - The Case of FC Bayern Muenchen and Deutsche Telekom AG, 21st Conference of the European Association for Sport Management (EASM) , Istanbul, Turkey, September 2013.
  • Popp, Bastian, Horbel, Chris, Woratschek, Herbert (2013): Online Brand Communities: Loyal to the Community or the Brand? 42nd European Marketing Academy Conference (EMAC) , Istanbul, Turkey, June 2013.
  • Horbel, Chris, Popp, Bastian, Woratschek, Herbert (2013):  The Effects of Customer Satisfaction and Consumer-Brand Identification on Customer Loyalty Revisited: The Moderating Role of Market Uncertainty, 42nd European Marketing Academy Conference (EMAC), Istanbul, Turkey, June 2013.
  • Popp, B., Woratschek, H. (2012): The Use of Branded Communities in Sport Marketing as an Alternative to Brand communities: The Case of a German Football Community, 20th Conference of the European Association for Sport Management (EASM), Aalborg, Denmark.
  • Woratschek, H., Horbel, C. & Popp, B. (2012): The Sport Value Framework – A New Fundamental Logic for Analyses in Sport Management, 20th Conference of the European Association for Sport Management (EASM), Aalborg, Denmark.
  • Woratschek, H., Popp, B. & Horbel, C. (2012): The Effects of Customer-Brand Identification, Customer Satisfaction and Price Acceptability on Customer Loyalty Intentions, 41th European Marketing Academy Conference (EMAC), Lissabon, Portugal.
  • Popp, B., Woratschek, H. & Horbel, C. (2012): The Importance of Social Interactions in Virtual Brand Communities for Retaining Customers and Inducing WOM, 41th European Marketing Academy Conference (EMAC), Lissabon, Portugal.
  • Popp, B., Woratschek, H. & Horbel, C. (2011): The Importance of Social Interactions in Virtual Brand Communities for Retaining Customers and Inducing WOM, 19th International Colloquium in Relationship Marketing (ICRM), September 27-30, 2011, Rochester, USA.
  • Woratschek, H., Horbel, C. & Popp, B. (2011): Co-Creation, Identification and the Service-Profit Chain - The Case of Sport Events, 19th Conference of the European Association for Sport Management (EASM), Madrid, Spain, September 2011.
  • Popp, B. & Woratschek, H. (2011): Gaining and Retaining Customers through Brands and Brand Communities - Satisfaction or Identification as Key Drivers?, 40th EMAC Conference, May 24-27, 2011, Ljubljana, Slovenia.
  • Popp, B. & Woratschek, H. (2010): Branded Communities as an Alternative to Brand Communities: the Case of a German Football Community, 18th International Colloquium in Relationship Marketing (ICRM), September 27-30, 2010, Henley-on-Thames, UK.
  • Roth, S., Woratschek, H., Popp, B. & Robbert, T. (2010): Increasing Profits by Combining Different Price Discrimination Measures - The Joint Impact of Price Negotiations and Price Bundling, 39th European Marketing Academy Conference (EMAC), June 1-4, 2010, Copenhagen, Denmark.
  • Woratschek, H., Horbel, C. & Popp, B. (2010): Extending the Service-Profit Chain: The Role of Identification and Co-Creation, 39th European Marketing Academy Conference (EMAC), June 1-4, 2010, Copenhagen, Denmark.
  • Horbel, C., Woratschek, H. & Popp, B. (2009): A modification of the Service-Profit-Chain - the influence of identification and different dimensions of service quality, 17th Colloquium in Relationship Marketing (ICRM), Maastricht, The Netherlands.
  • Popp, B. & Woratschek, H. (2009): Branded Communities as an Alternative Branding Concept to Brand Communities: The Case of a German Football Community, 38th European Marketing Academy Conference (EMAC), 2009, Nantes, France.
  • Horbel, C., Woratschek, H. & Popp, B. (2009): Extending the Service-Profit-Chain: The Case of Football Fans und Visitors, 38th European Marketing Academy Conference (EMAC), May 26-29, 2009, Nantes, France.
  • Woratschek, H., Horbel, C., & Popp, B. (2008): "Once the club, always the club!" - Football Fans as Brand Communities?, 16th Conference of the European Association for Sport Management (EASM), Heidelberg, Germany, 2008.
  • Popp, B., Woratschek, H. & Roth, S. (2008): Motives for Participation in Virtual Brand Communities, 37th European Marketing Academy Conference (EMAC), University of Brighton, May 27-30, 2008, Brighton, UK.
  • Woratschek, H., Horbel, C. & Popp, B. (2007): "Once the club, always the club!" - Football Fans as Brand Communities?, 8th European Advances in Consumer Research Conference (EACR), July 11-14, 2007, Milan, Italy.
  • Popp, B., Woratschek, H., Horbel, C. & Roth, S. (2007): Neural Networks and Multiple Regression in Services Management, 36th European Marketing Academy Conference (EMAC), Reykjavik University, Department of Business, May 22-25, 2008, Reykjavik, Iceland.
  • Woratschek, H., Horbel, C., Popp, B. & Roth, S. (2006): A Videographic Analysis of “Weird Guys”: What Do Relationships Mean to Soccer Fans?, 14th International Colloquium in Relationship Marketing (ICRM), September 13-16, 2006, Leipzig.
  • Popp, B., Woratschek, H. & Schafmeister, G. (2006): How to get innovative sports successfully broadcasted?, 81st Annual Conference of the Western Economic Association International (WEAI), June 29-July 3, 2006, San Diego, USA.

 

 

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